Anomaly
I created the brand Anomaly for my thesis in my last year at Emily Carr University. My problem space was how do I attract people to sustainable fashion? At a time where clothes are seen as disposable, how can I change the mindset of so many people? How can I bring more people into sustainable fashion? After researching fashion trends and narrowing down my target market, I decided to create a brand with a minimalistic and urban approach to attract more millennials to sustainable fashion. I targeted millennials to really take advantage of social media to create a social movement to spread the word and hopefully change.
DESIGN RESEARCH / BRANDING / ART DIRECTION
"We're reshaping the idea of what sustainable clothing looks like. "
ANOMALY 2017-2018
